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In the last decade, the boom in global e-commerce has necessitated the need for a robust supply chain that can work with 100% accuracy and operate at lightning speed. Any system that is both fast and accurate is tough to set up & can only be accomplished with a fair amount of adoption of cutting-edge technology.
This article will discuss how Mobile Telematics has impacted First Mile Tracking and Last Mile Tracking (the two major legs of the e-commerce supply chain).
First Mile Delivery (as evident from the name) is the tracking of goods during the first leg of the supply chain. The “first mile” differs by industry and depends on the business model. For example, consider the case of a seller on Amazon. When this seller receives an order, they need to transfer the goods from their own warehouse to Amazon’s warehouse. Amazon then transfers the goods to the end buyer. In the case of the seller, the first mile could be:
OR
For Amazon, the first mile could be the collection of goods from the initial warehouse to possibly the shipping point. First Mile tracking tracks the status and location of goods during the first-mile delivery.
Last Mile delivery is the final leg of the delivery process. Going back to the Amazon example, the Last-mile would be the delivery from the local Amazon warehouse to the end buyer.
Last-mile logistics is complicated due to a large number of potential end-points (buyer addresses in the case of e-commerce). At the same time, it is essential as it impacts customer satisfaction to a great extent. Any product damage during last-mile delivery or any unplanned delay can lead to severe loss of reputation for the seller.
Traditionally, goods were tracked during the shipping and delivery process in the following ways:
However, these processes aren’t optimum in terms of cost efficiency and accuracy. For example, even single-use GPS trackers substantially increase the cost of packaging. It is also difficult to ensure whether a 3PL logistics partner uses working OBDs in all their vehicles.
Mobile telematics provides an alternate approach for tracking goods during the first mile and last delivery. The concept is pretty straightforward: Instead of tracking the goods delivered, we track the personnel who are delivering the goods.
In most geographies today, smartphones are used by almost the entire population. If that wasn’t the case, we wouldn’t have seen the boom of ride-hailing and food delivery apps. We need to install the telematics app on the smartphones of the delivery personnel.
By tracking the personnel (instead of the goods or vehicles), we can not just track the location of goods but can also track the following:
Delivery and shipping tracking is one of the many applications that is contributing to the $46 Billion worth of the Global Telematics industry. With increased high-speed internet penetration in populous countries like China and India, we can expect mobile telematics to rule the roost in the days to come.
Are you looking for an easy way to build a Telematics solution for delivery tracking? You can check out Damoov’s suite of easy-to-use APIs & SDKs.